Why Internal Linking Matters for Your SEO Strategy

Internal links are a key factor in the structure of your site. They help users & search engines understand the layout of your site and know the most important pages. Internal linking helps websites rank higher in search results by redistributing authority throughout the site, which means lower ranked pages can see increased traffic.

What Exactly is an Internal Link?

Internal links allow you to navigate within your website more easily by spreading quick links within the content of your page / post. It’s what you see both on the navigation bar and within content. Technically they appear something like this: a href=”https://website.com/internal-page” title=”Anchor-text

Ultimately your end-user will only see the anchor text which is responsible for redirecting them to another page within your site.  That anchored text is a keyword or search term that becomes highly relevant for SEO scoring.

Internal Linking Plays a Big Role in Your Overall SEO Health

It’s a good idea to add links pointing to any newly published page from other pages or from within your blog posts. Doing this will make all search engines aware of your new page. It would also be a good idea to include three or four links within the new pages content back out.   In general search engines give pages with good quality and quantity of internal links a higher ranking.

Quick Tips for Effective Internal Links Usage

New Fresh Content!

Since search engines look at internal links within a site’s content as being more important, it is best to keep your content informative, fresh, and updated when possible.

Link Naturally and Relevantly

Consider making your link less intrusive in order to have it seen as a helpful way of offering more information.  Focus on integrating search terms that a user would type in a search engine right into your content and make those search terms actual links to your newly added content.

Keep a track of how many times you used a search term (or keyword) to be a link to the new page, and consider giving it a higher priority with H tags.

I am a Boston SEO Consultant Ready to Help!

I admit that the above is a shameless plug for what I do but I hope it also demonstrates to you how easy it is to create a link that contains a search term I am going after (Boston SEO Consultant) and links people to a page I wish to promote!  On that note 😉 if you do need help tuning up your web site, please give me a call at 617-466-9286 and let me know what type of SEO support you need!  <— and yes I did it again!